Brand identity design for Avena animal welfarism and adoption
The project
AVENA is establishing its brand identity from scratch and faces the challenge of crafting a logo and brand that effectively communicates its mission and values while appealing to the community and potential adopters
The Solution
To address AVENA challenge of establishing a strong brand identity, I implemented the following strategies:
Brand Discovery: Conducted comprehensive research to define AVENA’s core values, mission, and target audience.
Logo Design: Created a visually appealing and memorable logo that embodies AVENA’s mission of animal welfare and adoption.
Brand Guidelines: Established clear guidelines for brand usage, including colors, fonts, and imagery, to maintain consistency across all communications.
