Brand identity design luxurious fashion brand.
The project
In a world where time is a luxury and style is paramount, many find themselves overwhelmed by the demands of keeping up with fashion trends. The desire to look and feel confident in one’s appearance often clashes with the constraints of a busy lifestyle. THE PLAYBOY GEAR required a brand identity and logo design that is both memorable and attention-grabbing.
The Solution
The Logo is an icon mark. It is creatively developed with the original Playboy’s identity in check.
Part of the Playboy’s icon, “The Rabbit Ear” was used in conjunction with the brand’s “G” initial, to form a unique Logo mark and identity.
