Identity rebranding for a restaurant with great cuisines
The project
ALMIS restaurant is struggling to stand out in a crowded market due to its outdated logo and lackluster brand identity. The current branding fails to resonate with customers, leading to decreased brand recognition and customer loyalty. Without a strong and memorable visual identity, ALMIS is finding it challenging to attract new customers and differentiate itself from competitors.
The Solution
After conducting the brand audit, the brand positioning and values were redifined. Then we clarify ALMIS’s unique value proposition and brand attributes to guide the development of the new logo. Define key messages and brand personality traits that align with ALMIS’s offerings and resonate with the target audience.